The Sounds of Life are Too
Precious to Miss


The Ear Brain Connection

What Do You Mean I Don't Hear With My Ears - I Hear With My Brain?

Better hearing starts with your brain

You hear with your brain, not with your ears. How is this possible? Hearing sound and the ability to understand it is a cognitive or brain process - not a mechanical process. Yes, the ears are the organ that receive the sound but it is the brain that processes the information and gives it meaning. If you are missing sounds as a result of hearing loss, the brain will try to fill in the gap - which causes strain and frustration for most patients with hearing loss.

Good hearing isn't as simple as making sounds louder, it's about helping your brain understand what sounds you are hearing. The philosophy of supporting your brain by prescribing hearing aids isn't just about amplifying sound - it's about providing technology that will reduce the effort of hearing in noisy situations, thanks to advancements in technology that reduce unwanted noise and emphasize speech. Technology such as Oticon Opn has changed the way manufacturers and researchers looked at technology for hearing impaired patients. Rather than trying to reduce and control all the sounds from behind or beside them—which restricted speech from friends and family beside you—the platform changed to allow a 360 degree listening environment. Traditional hearing aids controlled everything behind and beside you, but new technology at a rate of 500/sec will reduced the most "annoying" noise first and then amplify speech in a 360.